Ever wondered how or when the concept of online advertising came to be? Going back all the way to 1994, the first ever “banner advertisement” was released. Twelve years later “digital advertisements” started creating much hype, as social media started to rise. This year saw the rise of Facebook, and still to this day it continues to be one of the biggest social media platforms worldwide.
In terms of online advertising, 2006 experienced the concept of advertising through social media platforms, such as Facebook. Similarly, to today’s day and age. The world of online advertising is only getting bigger and bigger with statistics in January 2022 showing that Facebook has over “17,000,000 monthly users” within Australia. This number is only increasing, thus the significance it holds when it comes to advertising.
It is clear to say we have come a long way in terms of online advertising. Recently companies have been using nostalgia to advertise their product. Bringing up old advertisements from the past to connect with the viewers, directly giving them a warm sensation relating back to better times. Instantly the viewers are engaged. This tactic continues to be very popular.
The Top Five Best Platforms for Online Advertising from 2020 are,
- Google Ads
- Bing Ads
- Facebook Ads : As elaborated on earlier, Facebook was and continues to still be one of the best platforms to advertise on. With a major following of varies age group, it is evident this platform has been extremely successful.
- Instagram Ads: With “10,000,000 monthly users” in Australia active on this platform.
- Twitter Ads: Nearly half the amount of Instagram, Twitter sees around “5,800,000 monthly users” in Australia as of January 2022.
The numerical statistics listed above showcase the large number of users who use these social media platforms monthly and how important they are for businesses to use when advertising a product.
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