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The Development of Technology and How ‘Gen Z’ have an Advantage over the Internet.
Ever wondered when the internet was invented, how it developed over time and why it is so important to this day? Well, taking it back all the way to 1983, the “Official Birthday of the Internet”. It was titled this due to networks now being able to be connected through a “Universal language”, it was…
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How Online Advertising has developed and the Importance it Continues to Hold Today.
Ever wondered how or when the concept of online advertising came to be? Going back all the way to 1994, the first ever “banner advertisement” was released. Twelve years later “digital advertisements” started creating much hype, as social media started to rise. This year saw the rise of Facebook, and still to this day it continues to…
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How companies are taking advantage of our information to target advertisements towards us.
Ever thought why or how did the shoes I was looking at on the internet come up as an advertisement on my Instagram page? Or, how does Facebook know I was looking at a property interstate on a completely different platform? Well, this is a result of accepting those “cookies” we see at the bottom…
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The impact social media has and how companies can use it to market their business.
Heard of Instagram? That photo sharing app? The app used to market products successfully. Well, In 2021 Instagram took the crown for being the “most downloaded app” for Q4, with over 2 billion users who actively use it daily. In more detail, social currency refers to how much money a brand/company can make off of…
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Social Media Marketing, Content & Value Creation.
Tik Tok, Instagram, Twitter, Snapchat sound familiar yet? Anyone heard of the Duolingo Owl ? or perhaps the Airline ‘Ryan Air’. Well prior to Tik Tok, they weren’t so commonly known. For some background, Ryan Air is an Airline founded in 1984, yes 1984… crazy to think it only has just become so popular! ( https://www.ryanair.com/gb/en/useful-info/about-ryanair/about-us )…
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Is Marketing through Social Media the key to success within a business?
Tik Tok, Instagram, Twitter, Snapchat sound familiar yet? Anyone heard of the Duolingo Owl? Or perhaps the Airline ‘Ryan Air’. Well, prior to Tik Tok, they weren’t so commonly known. For some background, Ryan Air is an Airline founded in 1984, yes 1984… crazy to think it only has just become so popular! (Ryan Air…